When JASCO, a premier designer and publisher of games, was planning to exhibit at GEN CON’s tradeshow (the largest show for gaming in the industry), they wanted to make a lasting impression. Over 210,000 attendees with over 500 vendors went to this year’s Gen Con exhibition in Indianapolis, Indiana. JASCO had exhibited before but it always took a long time to set-up & tear down and it was always very expensive.
JT Wanner, creative director for JASCO, had an idea to leave the old tradeshow booth behind and begin anew with a modular, light weight system that could make a splash at the tradeshow. The booth had a 20’ x 40’ footprint with a large 3D aerial banner hanging above. He called Just Vision It (JVI) of Lone Jack MO to make it happen.